Food Photography



It is especially important to keep in mind when taking a photo for an advertisement that your subject is not the product being photographed but rather the benefit that is derived from owning the product. Advertising shots are not just confined to still lifes and pack shots, you could take photos on any scale. 

The inspiration for this photograph came from my love of fruit and total chaos. I decided to arrange the fruit in a chaotic manner to make it look as if the fruit bowl was being knocked over. I used a hollowed-out pineapple as the “fruit bowl” as well as a combination of grapes, blueberries, kiwi, strawberries and nartjies to spill out of the pineapple. I used these fruits because their colours complimented each other very well.

 I placed the “fruit bowl” that looked as if it was knocked over with the fruits spilling out of it on a silver platter as it showed some reflections of the fruit and photographed it up against a cream coloured wall that wasn’t distracting so that the fruit spilling out of the pineapple would be the focal point of the photograph. I also chose the pineapple as the bowl because it added a different texture to the photograph. I chose the strawberries because they added a bright and strong red colour to the photograph that I thought would work well with the other fruits. I put the top of the pineapple on top of the pineapple to add more chaos.


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